Smart televisions accounted for 40% of total shipments in
Western Europe during the second quarter of 2012 with linear growth forecast
over the next couple of years; however the market for connected television services and applications remains somewhat confusing.
Without a truly open platform to bring together broadcast and
broadband media, content providers need to work with the individual television
manufacturers to ensure that their services are included in the User Interface.
The result is that a household with different brands of televisions will have
access to different content from one TV to the next and are unable to access
all of their content via a single device. Not to mention the need to get to grips with a multitude
of user interfaces.
Billed as an open and business neutral technology platform,
HbbTV (Hybrid Broadcast Broadband TV) is providing an alternative to proprietary
technologies and will hopefully bring about the long promised, but as yet,
undelivered interoperability for connected television applications.
As more content providers adopt HbbTV the goal of having all
our content be it IPTV, broadcast digital or internet multimedia content
delivered via a single device with one remote control could be just around the
corner.
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